Social Media Marketing

Learn how to harness the might of social media to push your products and brands into the top of the market. With the power of YouTube, Facebook, and Twitter, you can create an exponential effect that can start an avalanche of friends, followers, and clicks to your sites.

Social Media Marketing Program Benefits

A concentration in Social Media Marketing, along with the core classes of the Business Administration degree, offers you a valuable and versatile set of tools that can open up a rewarding new career. As a student, you will have access to the full range of our resources, from our dedicated faculty to a library of business and marketing classics.

A Social Media Marketing Degree can give you a strong career in the online marketing field.

Social Media Marketing Course of Study

Through our innovative social media marketing for business college courses, you will come to understand how social networks work, and learn the tools and techniques to get them working for you. You’ll learn how to create buzzworthy videos for the Internet, use social media as a low-cost means of distribution, and find out how to convert friends and followers into revenue and marketing success.

Social Media Marketing Career Options

If you know how to leverage the potential of social media, you can find work nearly anywhere in the business world. In competitive markets, any advantage that you can make will help your company’s brands and products stand out.

• Social Media Marketer
  • Harness the power of social media to spread the word about your business or products.
  • Research the social media habits of various demographics and plan your marketing accordingly.
• Search Engine Optimization Specialist
  • Revise web pages to ensure that they can rise to the top of search engines’ results.
  • Develop campaigns to improve the linking power of your sites.
• Internet Marketer
  • Internet marketers tap into online activity for research purposes.
  • Connect customers with the products, services, and information they want.
• Marketing Analyst
  • Review advertising campaigns to see whether or not they have been successful.
  • Use tools like Nielsen ratings and click counts to see if an ad is doing its job.
• Keyword Optimizer
  • MSN, Yahoo, and Google track every word you search for and point you in the right direction. Keyword optimizers try to help direct the web traffic to their company's site based off search info.
• Advertising Associate
  • Support ad agencies in producing effective campaigns for products and services.