Our College of Business Students Are

In this course, students examine contemporary and historical leadership concepts and how they fit
in today’s modern and changing business demographic. Students will understand the moral and ethical responsibility of leadership, and how it manifests in bringing social and political change. Students will examine theories of leadership and relate them to various concepts and models of modern organizations.

This course focuses on creating, growing and maintaining brand equity to support company profits,
customer loyalty and competitive standing within the industry. Students learn how to define, develop and apply strategies in brand management by using a systematic model and process. Other topics included are exploring marketing programs, measuring brand performance and developing strategies to build brands over time.

Students study the important role of innovation to business success both within and outside an organization. Students learn the intricacies of developing new products, processes, and organizations through the behavioral skills of questioning, observing, networking and experimenting. Students will challenge the status quo by questioning the parameters of their own thinking through right brain activities.

This course focuses on the aspects and road-map towards a new business enterprise with emphasis on the challenges of entrepreneurs in initiating a business venture, creating a viable business plan, and directing its development. Special focus is given to proper financial planning that supports each step of the business plan including franchising, acquisition, capital structure, and investment strategies. The course also addresses the process of forming business ventures, the identification and evaluation of new venture opportunities, and the development of appropriate entry strategies.

Emotional Intelligence, or emotional quotient (EQ), is defined as an individual’s ability to identify, evaluate, control, and express emotions. People with high EQ usually make great leaders and team players because of their ability to understand, empathize, and connect with the people around them. While IQ is used to determine academic abilities and identify individuals with intelligence or mental challenges, EQ is a better indicator of success in the workplace and is used to identify leaders, good team players, and people who best work by themselves. This course aims to develop EQ by using Fremont University’s unique learning model Professional Action Learning (PAL) for students to collaborate and think in teams while journaling their weekly progress and evaluating others.

This course provides the foundation for developing skills when managing/leading teams across different age groups. Topics include tools to identify key communicative needs, behavioral identifiers and individual needs of employees of different generations. Upon successful completion of this course, students will be able to lead, manage and effectively communicate across multigenerations. This course will help to advance students’ careers as leaders.

This course pushes students to think strategically and critically about Value Creation, Value Capture and Sustainability to contribute to an organization’s profitability and growth. Students learn the skills to develop business strategies to generate shareholder value through creativity, a thorough understanding of the resources and capabilities of a firm and a comprehensive analysis of the competitive environment.

Students learn about the concepts and problems of crisis and emergency management, including how to develop crisis, contingency, and incident management plans. Students will also learn assessment methods for vulnerability to natural disasters, technological hazards, and terrorist threats. Risk analysis, risk perception, risk communication and risk mitigation are all covered.

This course examines the marketing function, focusing on managing marketing resources and best methods. Special focus is given to the symbiotic relationship between Marketing and Management and the allocation of company resources to align company goals with marketing efforts. Students examine common practical marketing concepts such as: product development and design, pricing, promotional strategies, and deployment. Other topics will cover modern marketing psychology including neuro-marketing tactics, strategic planning, and implementation of marketing plans.

This course investigates behavioral factors that affect modern management. By analyzing various models of leadership and organizational change, students will gain effective knowledge with the internal and external components that lead to changes within an organization. Topics include group and team dynamics, organizational structure, motivation, leadership, power, and change management.

This course focuses on the principles associated with effective design, implementation and management of organizational processes by building on leadership, business, and management  108 concepts. Student will gain in-depth knowledge of training and performance development concepts similar to line managers or human resource specialists. Using simulation exercises students will identify critical factors in workplace performance and learn ways to how to analyze and rectify bottlenecks and become familiar with various compensation theories, policies, and systems. Finally, Students will learn how to align company vision with training and action and will solidify these processes into complete strategies

This course focuses attention on financial management of business enterprises and their relation to other functional areas of management. The class utilizes case studies and simulation of real scenarios that serve as a robust application framework to financial decisions involving cash flow management, capital planning, capital costs and budgeting, capital budgeting, and assessment of enterprises operating for profit.

Relationship Management focuses on methods for managing relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution. Instead of adopting a culture of adversarial or competitive relationships, internal department partnering, customer partnering and supplier partnering are explored as avenues of adding value for all stakeholders. Global partnerships are also examined.

By focusing on project and people management, this course builds on the leadership, business, and management concepts contained in the MBA program. Students gain the opportunity to utilize their leadership foundational skills and explore the arena of leadership and how it will impact the future of the individual, the organization, and the world. Students will learn tactics to align project execution with organizational strategies and examines methods that firms take in order to determine project viability, progress metrics, and communication with key stakeholders.

As part of the Core competencies of the MBA program students will examine the business law, its foundations and the role it plays in managing a business with a particular emphasis on the corporate ecosystem. Students will engage in topics such as: Constitutional law, government regulation, ethics, contracts, anti-trust law, securities regulations, employment law, environmental law, and crimes and torts.

This culminating course focuses on tools that entrepreneurs need in order to apply key strategic and managerial practices to implement a strategy for a start-up or new business. Students analyze case business plans and learn industry standard implementation and innovative business plans. The class discusses relevant operations and technology strategies. As a culminating course, students are required to prepare thorough company vision analysis and demonstrate a design for the strategic planning by identifying high potential opportunities.

This culminating course provides students with the tools to analyze business cases and suggest solutions for issues involving markets, products and services, target customer groups, market share, profits, globalization and value chain. Students will use critical assessments and other analysis tools to resolve problems through analysis of various case studies and present a comprehensive written data analysis with comparable exhibits and supporting arguments.

This course will provide business students with a survey of the principal areas of business law. It will explore the relationship between business and the law with respect to the following topics: torts, crimes, intellectual property, contracts, negotiable instruments, agency, employment, and forms of business organization. Students will also explore the relationship between business and the law with respect to ethics and social responsibility, government regulation, personal property, real property, and international trade. Students will gain a working knowledge of practical rules of law and legal terminology, as well as legal solutions for business–related issues.

This course focuses on human resource management skills used by business managers in day-today operations. While focusing on the different aspects of human resource management and practices, problem solving and critical thinking skills are applied.

This course introduces students to the challenges and opportunities of leadership. It includes sound academic theory, success stories, case studies, and exercises in critical thinking to help students develop the understanding, skills, and plans needed to manage people.

This course covers advertising, marketing, and communications strategies in the new media landscape where traditional and social media co-exist. The course will focus on how social media strategies can be used effectively in marketing programs; when they should/should not be used, how to build them; and how to measure, track, and evaluate their performance and effectiveness. This marketing strategy course will focus on analyzing, developing, implementing, and evaluating media strategies as an integral part of overall marketing strategy.

Business Development and Sales Techniques will provide students with the skills necessary to manage a territory or account base and use a five-step sales process to gain appointments, present to clients, and manage objections when selling. This course will examine how to uncover the needs of a client, develop and present solutions, and negotiate to gain commitment. It will also discuss the psychology of selling behind the process.

Bachelor Capstone will provide students with the opportunity to apply their degree program knowledge to test the feasibility of a new career. In this course, students will be developing a comprehensive career plan, a start-up non-profit or for-profit business plan, or a company proposal. Students will choose the individual track they want to pursue, and will be guided through the steps to produce a plan that will open doors in their future career.

In Financial and Managerial Accounting, students will learn the major accounting concepts needed to understand the financial view of how an organization operates. One or more popular accounting software applications will be taught to allow students to apply their accounting knowledge to a fictitious company.

This course will prepare students to work with commonly used office packages in order to meet organizational and management needs within a professional office. Students will learn about information systems used within the workplace such as Microsoft Office and Google Docs.

This course will identify and describe practical ways to use project management skills, whether the project is large or small. Students will learn how to develop and keep timelines and budgets for projects while managing the quality and effectiveness of team members. They will also learn how to create an effective project plan, including scheduling tasks, assessing project risk and controlling scope.

This course examines entrepreneurship, the essential components of business building, and growth. Students will identify business opportunities and will learn how to determine if a business idea is feasible. Students will also learn the advantages and disadvantages of purchasing a franchise company.

Introduces and develops skills necessary for effective leadership in business. Topics include key traits of strong leaders, team leadership, how a business operates and business knowledge and skills needed in all business enterprises. Students will learn how the various business functions, such as finance, marketing, human resources and production work together in effective companies.

Growth Marketing Channels explores the various methods businesses used to attract ideal customers. To achieve “growth,” these methods or channels are analyzed to determine which approach works best to achieve the most customers and the highest profits. Students will learn how to analyze the channels to determine which approach works best for different types of companies.

Social media marketing has become an integral component in nearly all successful marketing
strategies. Students will learn the skills to connect business objectives with social media strategies,
including selecting appropriate media platforms, creating engaging social media content and social
listening.

In this course, students will learn the practices and principles of effective interpersonal communication. Covered topics include: the communication process, perception, listening, nonverbal communication, working in teams, conflict, giving directions, and meeting facilitation.

This course will help students to understand the effectiveness of the “partnering mindset” in selling.
Students will learn techniques to use meetings, phone calls, emails and other tools to build solid
business relationships with future prospects and customers.

This course covers word processing using software packages, such as Microsoft Word and Google Docs. Students will learn how to create, edit, and save documents; format text and paragraphs; create and edit tables; and use graphics and pictures to enhance documents. Students will be able
to create a professional-looking business document.

This course covers spreadsheets using software packages, such as Microsoft Excel and Google Sheets. Students will learn how to create, edit and save spreadsheets; format a worksheet; create and modify formulas; create and modify charts and tables; and sort data. Students will be able to create a professional-looking business spreadsheet.

This course covers creating and modifying a presentation using software packages, such as
Microsoft PowerPoint, Prezi and Google Slides. Students will learn how to create, edit and save
presentations; format and organize slides; work with graphics, tables and charts in presentations;
and add multimedia to create a professional-looking a business presentation.

Students will develop the skills necessary to give an effective business presentation. Topics covered
include: analyzing the audience, using visual aids, connecting with the audience, and managing
questions and interruptions. Students will learn practical tips for planning key messages and
structuring the delivery.

Students will learn how companies have adopted a customer centric (rather than a product-centric) focus for business development. This course will cover how customer relationship management (CRM) works, how customer databases helps businesses to grow, the value of loyal customers, and the costs of serving customers using various marketing channels.

In this course, students will learn how attitude, personality, ethics and goal-setting impact work
performance and life plans. In addition, students will learn how to assess workplace expectations and how accountability and appropriate communication with others helps their success in the workplace. This course will prepare students to handle a variety of business situations, including networking events, business meetings and business meals.

In this course, students will learn how to read and understand financial statements to determine if a company is profitable. Income statements, balance sheets, statements of owners’ equity, and key ratios will be covered.

In this course, students will learn the fundamentals of project management, including generally recognized practices to successfully manage projects. The project plan showing project scope, schedules and quality management will be covered. Students will also learn the importance of managing all of the project stakeholder relationships.

In this course, students will learn how to identify their customers in any business situation, how to determine exactly what the customer wants in a product or service, and how to achieve complete customer satisfaction with high performance. Also included in this course is how to manage and influence customer expectations to achieve specific and agreed-upon objectives.

This course will focus on effective business communications across various channels, age groups, leadership cultures and leadership profiles. It will also provide tools used to manage humanistic qualities in the work place based on profiles of individuals. Finally, it will teach students how to motivate and maximize others’ performance levels.

This course covers spreadsheets using software packages, such as Microsoft Excel and Google Sheets. Students will learn how to create, edit and save spreadsheets; format a worksheet; create and modify formulas; create and modify charts and tables; and sort data. Students will be able to create a professional-looking business spreadsheet.

This course covers creating and modifying a presentation using software packages, such as Microsoft PowerPoint, Prezi and Google Slides. Students will learn how to create, edit and save presentations; format and organize slides; work with graphics, tables and charts in presentations; and add multimedia to create a professional-looking a business presentation.

Introduces and develops skills necessary for effective leadership in business. Topics include key traits of strong leaders, team leadership, how a business operates and business knowledge and skills needed in all business enterprises. Students will learn how the various business functions, such as finance, marketing, human resources and production work together in effective companies.

Growth Marketing Channels explores the various methods businesses used to attract ideal customers. To achieve “growth,” these methods or channels are analyzed to determine which approach works best to achieve the most customers and the highest profits. Students will learn how to analyze the channels to determine which approach works best for different types of companies.

Social media marketing has become an integral component in nearly all successful marketing strategies. Students will learn the skills to connect business objectives with social media strategies, including selecting appropriate media platforms, creating engaging social media content and social listening.

In this course, students will learn the practices and principles of effective interpersonal communication. Covered topics include: the communication process, perception, listening, nonverbal communication, working in teams, conflict, giving directions, and meeting facilitation.

This course will help students to understand the effectiveness of the “partnering mindset” in selling. Students will learn techniques to use meetings, phone calls, emails and other tools to build solid business relationships with future prospects and customers.

Students will develop the skills necessary to give an effective business presentation. Topics covered include: analyzing the audience, using visual aids, connecting with the audience, and managing questions and interruptions. Students will learn practical tips for planning key messages and structuring the delivery.

Students will learn how companies have adopted a customer centric (rather than a product-centric) focus for business development. This course will cover how customer relationship management (CRM) works, how customer databases helps businesses to grow, the value of loyal customers, and the costs of serving customers using various marketing channels.

In this course, students will learn how attitude, personality, ethics and goal-setting impact work
performance and life plans. In addition, students will learn how to assess workplace expectations
and how accountability and appropriate communication with others helps their success in the workplace. This course will prepare students to handle a variety of business situations, including
networking events, business meetings and business meals.

In this course, students will learn how to read and understand financial statements to determine if a company is profitable. Income statements, balance sheets, statements of owners’ equity, and key ratios will be covered.

In this course, students will learn the fundamentals of project management, including generally recognized practices to successfully manage projects. The project plan showing project scope, schedules and quality management will be covered. Students will also learn the importance of managing all of the project stakeholder relationships.

In this course, students will learn how to identify their customers in any business situation, how to determine exactly what the customer wants in a product or service, and how to achieve complete customer satisfaction with high performance. Also included in this course is how to manage and influence customer expectations to achieve specific and agreed-upon objectives.

Capstone will enable students to connect their learning to future employment. Through this course, students will learn how to develop an electronic portfolio (e-portfolio) to collect their on-going learning throughout their degree program. Students will learn to select, categorize and document their accomplishments and to speak successfully to what they have learned.