Digital marketing courses

It is everyone's goal to enjoy what he or she does for a living; this course will get students one step closer to that goal. This course will help students identify their skills and passions and see how these align with the current job market. Students will also learn how to market these skills to potential employers and create a brand that conveys students’ passions to others.

This course will offer an overview of digital marketing. It will cover the basics of marketing analytics, quantitative analysis, marketing research techniques, and marketing management, but will also touch on more advanced aspects such as how to utilize social media for business, to nurture leads, to develop technical skills, and to optimize content for search engines.

In this course, students will learn how to get content to the top of search engines by identifying buzz-worthy content, incorporating aspects of public relations that deal with link-building, and creating visually stimulating infographics and video.

This course will examine various social media channels, provide information on the user trends, and teach students how to best position a brand and promote the value it offers the marketplace.

This course will teach students the basics of public relation strategies in a digital world, and how to engage the journalism landscape and craft content compelling for the marketplace as well as for journalists and bloggers.

Students will learn how to create mobile marketing content that is engaging and induces user action. From integrating a multi-channel campaign, to learning the nuances of SMS messaging, to designing SEO content that works, this course will cover both the basics and more advanced methods of mobile marketing.

This course will teach best practices in designing landing pages that effectively capture visitors' information through slick design, specific messaging, and user-friendly navigation.

In this course, students will be able to identify best practices in creating email autoresponder messages, broadcast emails, and funnel communication. Learning how to nurture an email list will serve as the underlying theme throughout this course.

This course will cover in detail how to manage Internet advertising campaigns by creating an effective landing page, split testing, analyzing keyword optimization, and analyzing data to minimize PPC costs.

This course will teach students how to analyze website traffic, landing page funnels and Google Analytics, and properly optimize websites. Students will learn to use a variety of tools to dig deeper into optimization metrics to inform an execution plan.

Acquiring users and keeping them is the bottom line goal for companies. In this course, students will learn various methods of acquiring users, how to measure the methods, and then learn how to analyze the user to effectively create a retention plan.

This course will teach students how to analyze website traffic, landing page funnels and Google Analytics, and properly optimize websites. Students will learn to use a variety of tools to dig deeper into optimization metrics to inform an execution plan.