College of Marketing | Fremont College Digital Media School

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Digital Marketing programs at Fremont College

The Digital Marketing program at Fremont College takes a comprehensive approach to instruction to ensure that the student graduates with the skills and experience to be ready “day one” in a new employment situation. This Digital Marketing Associate of Science Degree program provides training in creating compelling content for social media channels, email campaigns, sales lead capture landing pages, website pop ups, email auto-responder series, email sales funnels, target audience identification and segmentation, online advertising campaigns, SEO rich content for websites, backlink building, monitoring online presence and performance, data analysis and reporting. The normal completion time for this program is 15 months.

Certificate
Program

Web & Mobile Marketing

30 Weeks
45 Quarter Units

Associate
of
Arts
Degree

Digital Marketing

60 Weeks
90 Quarter Units

Our digital marketing program is...

  • Cutting edge
  • Current
  • Progressive
  • Advanced
  • Exciting
Request Free career guidance for our digital marketing program

Accomplish more than imagined

What I love about Fremont is that I had a sense of togetherness. Everyone was willing to pitch in and help each other out. It was like a family atmosphere.

JOHN ROJAS
Fremont College Gradute

Certificate in
Web & Mobile Marketing

Web & Marketing Courses

Developing Your Marketplace

It is everyone's goal to enjoy what he or she does for a living; this course will get students one step
closer to that goal. This course will help students identify their skills and passions and see how
these align with the current job market. Students will also learn how to market these skills to
potential employers and create a brand that conveys students’ passions to others.

Digital Marketing Best Practices

This course will offer an overview of digital marketing. It will cover the basics of marketing analytics, quantitative analysis, marketing research techniques, and marketing management, but will also touch on more advanced aspects such as how to utilize social media for business, to nurture leads, to develop technical skills, and to optimize content for search engines.

Search Engine Optimization

In this course, students will learn how to get content to the top of search engines by identifying buzz-worthy content, incorporating aspects of public relations that deal with link-building, and creating visually stimulating infographics and video.

Leveraging Social Media

This course will examine various social media channels, provide information on the user trends, and teach students how to best position a brand and promote the value it offers the marketplace.

Content Marketing, PR, and Brand Management

This course will teach students the basics of public relation strategies in a digital world, and how to engage the journalism landscape and craft content compelling for the marketplace as well as for journalists and bloggers.

Mobile Marketing

Students will learn how to create mobile marketing content that is engaging and induces user action. From integrating a multi-channel campaign, to learning the nuances of SMS messaging, to designing SEO content that works, this course will cover both the basics and more advanced methods of mobile marketing.

Landing Page Essentials

This course will teach best practices in designing landing pages that effectively capture visitors' information through slick design, specific messaging, and user-friendly navigation.

Email Marketing

In this course, students will be able to identify best practices in creating email autoresponder messages, broadcast emails, and funnel communication. Learning how to nurture an email list will serve as the underlying theme throughout this course.

Conversion Optimization

Students will learn how to create an optimal website experience that increases the percentage of visitors converting into customers. The course will cover data mining A/B testing.

User Acquisition and Retention Strategies

Acquiring users and keeping them is the bottom line goal for companies. In this course, students will learn various methods of acquiring users, how to measure the methods, and then learn how to analyze the user to effectively create a retention plan.

Pay Per Click Principles

This course will cover in detail how to manage Internet advertising campaigns by creating an effective landing page, split testing, analyzing keyword optimization, and analyzing data to minimize PPC costs.

With technology becoming more and more integrated into our lives the need for people who understand how to reach out to others through web and mobile media marketing is exploding. In only seven months you can learn the skills that employers need to build their brand and keep up in the ever changing global consumer market.

Careers options for graduates

Apply

Are you capable of communicating a message well to others? Well, as an email marketing specialist you will be able trained utilize email communication to market to increase brand and product awareness. You will learn the skills needed to successfully coordinate, develop and execute digital marketing campaigns that will bring in customers and increase company profits.

Mobile marketing has has risen exponentially in just a few years. Everyone has a smart phone in their pocket and companies are looking for those individuals who can use this technology to their advantage. As a mobile marketing specialist you’ll gain know how of how to reach a diverse range of people through their mobile device.

If you're creative and good with computers then you might be cut out for web marketing. Web marketers are responsible for making eye catching websites and ads that will attract more potential customers. Not only are they responsible for the look and feel of what they produce but also make sure that it works properly.

Do you have a keen eye for what catches other people’s attention? The SEO Analyst is responsible for implementing strategies that will make a client stand out in front of the competition. Learn how to make a website pop and have your clients social media account be the latest buzz.  

If you have strong analytical skills and an interests in advertising then you may be cut out to be a PPC Specialist. Every click of a mouse leads to a website and every visit equals money in your pocket. As a PPC Specialist you will help clients make money by doing research and using data to increase the amount of traffic their websites get.

Associate of Arts Degree
in Digital Marketing

Digital marketing courses

Developing Your Marketplace

It is everyone's goal to enjoy what he or she does for a living; this course will get students one step closer to that goal. This course will help students identify their skills and passions and see how these align with the current job market. Students will also learn how to market these skills to potential employers and create a brand that conveys students’ passions to others.

Digital Marketing Best Practices

This course will offer an overview of digital marketing. It will cover the basics of marketing analytics, quantitative analysis, marketing research techniques, and marketing management, but will also touch on more advanced aspects such as how to utilize social media for business, to nurture leads, to develop technical skills, and to optimize content for search engines.

Search Engine Optimization

In this course, students will learn how to get content to the top of search engines by identifying buzz-worthy content, incorporating aspects of public relations that deal with link-building, and creating visually stimulating infographics and video.

Leveraging Social Media

This course will examine various social media channels, provide information on the user trends, and teach students how to best position a brand and promote the value it offers the marketplace.

Content Marketing, PR, and Brand Management

This course will teach students the basics of public relation strategies in a digital world, and how to engage the journalism landscape and craft content compelling for the marketplace as well as for journalists and bloggers.

Mobile Marketing

Students will learn how to create mobile marketing content that is engaging and induces user action. From integrating a multi-channel campaign, to learning the nuances of SMS messaging, to designing SEO content that works, this course will cover both the basics and more advanced methods of mobile marketing.

Landing Page Essentials

This course will teach best practices in designing landing pages that effectively capture visitors' information through slick design, specific messaging, and user-friendly navigation.

Email Marketing

In this course, students will be able to identify best practices in creating email autoresponder messages, broadcast emails, and funnel communication. Learning how to nurture an email list will serve as the underlying theme throughout this course.

Pay Per Click Principles

This course will cover in detail how to manage Internet advertising campaigns by creating an effective landing page, split testing, analyzing keyword optimization, and analyzing data to minimize PPC costs.

Data Analytics

This course will teach students how to analyze website traffic, landing page funnels and Google Analytics, and properly optimize websites. Students will learn to use a variety of tools to dig deeper into optimization metrics to inform an execution plan.

User Acqusition and Retention Strategy

Acquiring users and keeping them is the bottom line goal for companies. In this course, students will learn various methods of acquiring users, how to measure the methods, and then learn how to analyze the user to effectively create a retention plan.

Measurement and Data Analytics

This course will teach students how to analyze website traffic, landing page funnels and Google Analytics, and properly optimize websites. Students will learn to use a variety of tools to dig deeper into optimization metrics to inform an execution plan.

It's time to start designing your path to a creative career through our innovative degree programs. Whether you want to enter the world of search engine optimization (SEO), paid advertising (such as PPC), social media, or web development, Fremont College can help you explore your vision by teaching you real-world skills with the latest technology. And, you will learn from instructors who have industry experience in a broad range of professional roles.

Careers Options for Graduates

Apply

People who are creative and insightful about how other people think are drawn to this position. Develop relevant and engaging content for consumers to see. An SEO specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

SEM Analysts are creative and are efficient problem solvers. In this program you will build on these skills to optimize and expand the outreach of a webpage. Learn to keep an eye on competitors and develop strategies that will put your webpage and product ahead of the rest.

Do you see yourself as a strong leader and able to come up with creative strategies? Learn to optimize ad campaigns and bring in high levels of traffic to your clients’ online pages. Manage a team and make sure that ad strategies are in line with the clients budget, goals and brand.

This career is for someone who has an interest in knowing all of the ins and outs of creating a social media presence. Lead the development of brand awareness and help build an online reputation for clients by using the sites you are already familiar with.

This career suits those who are able to take charge and are able to get others to work together to meet goals. Balance time, cost, and quality to meet challenges and have your team succeed. Maintain a positive work environment while promoting growth and individual development.

This exciting new career is for those who have a knack for attracting followers and keeping up to date with the latest trends. Learn strategies that can be used through social media to expand your audience. Learn how to use various channels to get your message out and represent your company by creating an online presence.

Are you interested in marketing that focuses on the larger picture? Investigate research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. Learn to gather information on competitors, prices, sales, and methods of marketing and distribution.

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