Online Marketing Degree | Digital Courses & Training at Fremont College

Digital Marketing

Earn your Associate of Science and start your new career in just 15 months.

Program Highlights:
  • Online Classes – learn from the comfort of your home.
  • Over 14% increase in jobs between 2014 and 2024, with over 150,000 new job openings during this time *
  • Work in a marketing agency or a wide variety of industries
  • Learn about SEO, PPC, social media marketing, landing pages, email marketing, and data analytics

* Source: Bureau of Labor Statistics – Occupational Outlook Handbook, 2014

Digital Marketing

Imagine being one of the most valued people in your company. You led the company's growth and everyone is cheering for you. You moved the needle and took the company to the next level because you get it. Thats what Digital Marketers do! They get the core of their product or service, appreciate the needs of their customers and execute strategies that grow the business. You will graduate from the online marketing degree program knowing how to sell anything online, generating buzz through social media, creating and leading marketing campaigns, and tweaking for better daily results.

Are Digital Marketers in Demand?

According to the Bureau of Labor Statistics, the number of Digital Marketing jobs is expected to increase over 14% between 2014 and 2024, with over 150,000 job openings during this time.

* Source: Bureau of Labor Statistics – Occupational Outlook Handbook, 2014

Possible Career Options After Fremont Degree

  • SEO Specialist
  • SEM Analyst
  • SEM Manager
  • Social Media Planner
  • Interactive Project Manager
  • Social Media Coordinator
  • Marketing Specialist

Important Qualities of a Digital Marketer

Analytical Skills

Digital Marketers must understand, implement, and perfect online marketing campaign and data analytics initiatives.

Detail Oriented

Digital Marketers must be accurate when implementing and analyzing data.

Creativity

Digital Marketers must be able to read the available data and think outside the box in order to develop the best brand that will most effectively reach the most people.

Interpersonal Skills

Digital Marketers must work with a wide variety of clients, process what they want, come up with the best strategy, convey that strategy to the client, and then execute on it.

Technical Skills

Digital Marketers craft copy, design websites and landing pages, and implement pay per click advertising and search engine optimization.

What Do Digital Marketers Do?

  • Promote: Promote products or brands via electronic media.
  • Monitor: Monitor website statistics such as what is being viewed, how often and for how long, sales conversions, what content works and doesn't work, and all other information regarding brand building and upkeep.
  • Utilize: Utilize the internet, text messaging, mobile apps, and a variety of online media channels.
  • Create: Create landing pages, ads, websites, and social media campaigns.

Where Do Digital Marketers Work?

  • Marketing Agencies
  • Advertising Agencies
  • Public Relations Agencies
  • Entertainment PR/Marketing
  • Sports PR/Marketing
  • Business PR/Marketing
  • Healthcare PR/Marketing
  • Financial PR/Marketing

Fremont Difference

Fremont College offers a skills-oriented Digital Marketing degree program that gives students knowledge and experience with the major skills required in the internet marketing job market. The curriculum was created by professionals currently working in the field who update the content to assure that students learn the most relevant tools, skills, and knowledge needed for a career in digital marketing. Students will have the opportunity to work on projects that resemble those found in real world digital marketing agencies, under the guidance of highly experienced faculty.

Accelerated Degree Program

Earn a degree in just 15 months and begin working in your field in a little over one year.

Flexible Scheduling

Day and evening course schedules to fit your life.

Career Services

Assistance with career advice and resources to help graduates land a job in digital marketing.

Hands-on practice

Students receive in-depth training while working with the agency, learning directly under the supervision of the members of the agency.

Agency Experience

Students will work with the Fremont Digital Marketing Agency to complete projects for real clients.

Build a portfolio

Students will interact with clients, complete projects for them, and build their résumé with real work experience.

Student collaboration

Students work together to complete assignments.

Mentoring from expert instructors

Industry skills and work experience enhance the learning experience.

Essential Courses

  • Developing Your Marketplace
  • Digital Marketing Best Practices
  • Search Engine Optimization
  • Leveraging Social Media
  • Conversion Optimization
  • Content Marketing, PR, Brand Management
  • Mobile Marketing
  • Landing Page Essentials
  • Email Marketing
  • Pay Per Click  Principles
  • Data Analytics
  • User Acquisition and Retention Strategy
  • Measurement and Data Analytics
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