Web & Mobile Marketing

Earn your certificate and start your new career in just 7 months.

Program Highlights:
  • According to the Bureau of Labor Statistics, the number of Web and Mobile Marketing jobs is expected to increase from 9-13% between 2014 and 2024.
  • Work in a marketing agency or a wide variety of industries

* Source: Bureau of Labor Statistics – Occupational Outlook Handbook, 2014

Web & Mobile Marketing Certificate

The internet and smartphones have become an integral part of daily life for the vast majority of people. Every day, we are exposed to online marketing through our google searches, social media, and email. As the numbers of web and mobile users continue to grow, the job opportunities in the field of Web and Mobile Marketing will only continue to grow. Learn how to harness the power of online marketing and help companies sell anything online by earning a Web & Mobile Marketing certificate in only 7 months.

Are Web and Mobile Marketers in Demand?

According to the Bureau of Labor Statistics, the number of Web and Mobile Marketing jobs is expected to increase from 9-13% between 2014 and 2024.

* Source: Bureau of Labor Statistics – Occupational Outlook Handbook, 2014

Possible Career Options After Fremont Degree

  • Email Marketing Specialist
  • Mobile Marketing Specialist
  • Web Marketing Specialist
  • SEM Analyst
  • PPC Specialist

Important Qualities of a Web and Mobile Marketer

Analytical Skills

Digital Marketers must understand, implement, and perfect online marketing campaign and data analytics initiatives.

Detail-Oriented

Digital Marketers must be accurate when they are implementing and analyzing data.

Creativity

Digital Marketers must be able to read the available data and think outside the box in order to develop the best brand that will most effectively reach the most people.

Interpersonal Skills

Digital Marketers must work with a wide variety of clients, process what they want, come up with the best strategy, convey that strategy to the client, and then execute on it.

Technical Skills

Digital Marketers must learn a variety of technical skills and strategies used in online marketing campaigns.

What Do Web and Mobile Marketers Do?

  • Promote products or brands via electronic media
  • Monitor website statistics such as what is being viewed, how often and for how long, sales conversions, what content works and doesn't work, and all other information regarding brand building and upkeep.
  • Utilize the internet, text messaging, mobile apps, and a variety of online media channels.
  • Create a variety of online marketing collateral through multiple channels.

Where Do Web and Mobile Marketers Work?

  • Marketing agencies
  • Advertising agencies
  • Public relations agencies
  • Entertainment PR/marketing
  • Sports PR/marketing
  • Business PR/marketing
  • Healthcare PR/marketing
  • Financial PR/marketing

Fremont Difference

Fremont College offers a skills-oriented Web and Mobile Marketing degree program that gives students knowledge and experience with the major skills required in the job market. The curriculum was created by professionals currently working in the field who update the content to assure that students learn the most relevant tools, skills, and knowledge needed for a career in Web and Mobile Marketing. Students will have the opportunity to work on projects that resemble those found in real world digital marketing agencies, under the guidance of highly experienced faculty.

Accelerated certificate program

Earn a certificate in just 7 months and begin working in your field in less than a year

Flexible Scheduling

Day and evening course schedules to fit your life.

Career Services

Assistance with career advice and resources to help graduates land a job in digital marketing.

Hands-on practice

Students receive in-depth training while working with the agency, learning directly under the supervision of the members of the agency.

Agency Experience

Students will work with the Fremont Digital Marketing Agency to complete projects for real clients.

Build a portfolio

Students will interact with clients, complete projects for them, and build their résumé with real work experience.

Student collaboration

Students work together to complete assignments.

Mentoring from expert instructors

Industry skills and work experience enhance the learning experience.

Essential Courses

Web & Mobile Marketing students will take six of the following courses:

  • Developing Your Marketplace
  • Digital Marketing Best Practices
  • Search Engine Optimization
  • Leveraging Social Media
  • Content Marketing, PR, and Brand Management
  • Mobile Marketing
  • Landing Page Essentials
  • Email Marketing
  • Conversion Optimization
  • User Acquisition and Retention Strategies
  • Pay Per Click Principles
  • Measurement and Data Analytics
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