Social Media Marketing: 5 Simple Things You Can Do to Improve Online Presence
Social Media Marketing majors out there understand how important it is to promote a company using non-traditional methods… especially in the age of digital communication. Some people don’t even leave their houses anymore to shop. Others keep track of their favorite brands and companies solely via the Internet. Many people wait to read online movie reviews before going to the theater. And it doesn’t stop there. That’s where social media marketing comes in. How does a company build successful online media campaigns that people will remember and revisit, time and time again?
Below are five simple things to remember when building your own social media marketing campaign or online business promotion:
1. Be Consistent
Whatever your message is, be sure to keep it consistent at all times. Make sure everything you release relates back to the overall theme of your business. Traditional and online marketing methods should coexist and work together to bolster your business’s message. Also, participate in the online social community consistently. Don’t post blogs, announcements, or newsletters randomly or infrequently. Put the extra energy into planning regular content and engaging your audience continually.
2. Stay Positive
Sometimes we can be easily affected (and in fact, insulted!) by negative feedback in the form of cyber-comments or online conversations. Rather than reacting negatively, think about how your business can improve and benefit from the constructive criticism you receive. Also, it’s good to remember that overreacting can have dire consequences. Think for a second before hitting the “Send,” “Post,” or “Comment” button. You’ll be glad you did.
3. Think Outside the Box
Don’t limit yourself to the most popular social media networks out there like Facebook, Twitter, LinkedIn, and Myspace. Email lists, web forums, user groups, photo and video sharing, podcasts, web publications, and niche online communities are all very important when it comes to spreading the word about your business.
4. Be Confident
Believing that people are interested in and excited about what you’re communicating can be difficult. As long as you’re passionate about your product, or business, or brand you don’t have to worry about being right or wrong. Just be confident in your social media marketing abilities, and others will have confidence in your brand and product.
5. Listen to Your Audience
Just because something is of value to your company or your brand doesn’t mean it’s necessarily going to be important to your audience. Always listen to your community and make it a priority to promote what interests them, not just what interests you.
Fremont College has one of the best business colleges in southern California offering a variety of degree programs, including a Business Administration Social Media degree. Visit our Fremont College Cerritos or Fremont College Los Angeles Campus or apply online for the business administration degree with and emphasis in social media marketing program to learn more about this exciting opportunity.