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competitor research

What is Paid Search & SEM Marketing?

If you aren't a technical person you may have read hundreds of articles about paid search that probably made your head spin.  This isn't one of those articles. In today's article, we are going to show you exactly what you need to know to become familiar with basic paid search principles. This is a non-technical

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point-of-actin

New Ideas, New Networks Are Among MBA's Benefits You have decided enough is enough. You're at one of two phases in your career.  Stage one, you've just started out - a couple of years in the business world-- but already find yourself bored. Yes, tired in the position you just started. You're ambitious and realize

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courthouse trial

Imagine this scene. Hot, dry, Santa Ana winds come flowing down the canyons toward the ocean. Power lines sway in the strong wind, until they break free and fall to the ground. Sparks from the fallen lines ignite a fire in the dry brush underneath. With the wind behind it, the fire burns fiercely, destroying thousands

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Are There Online MBA Programs with No GMAT?

You always thought school is cool. There is the ability to research topics you never would have considered. Of course, there is also the opportunity to connect with people of diverse cultures. There are a lot of pluses, no doubt. However, there is one thing that holds you back from going back to business school and

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seo-search-engine-optimization

SEO is a digital marketing term that stands for "search engine optimization." The term is defined as the practice or process of earning free traffic from the non-paid section of search results on search engines. If you are at all familiar with the internet, you likely use a search engine daily. Major search engines

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ppc best practices for digital marketing

Google Ads Best Practices

If you are managing a Google Ad account, it is easy to get caught up in the day-to-day management and develop tunnel vision.  Regardless of your level of expertise, there are certain basics that we learn in digital marketing school that continue to be important to the health of a PPC campaign.  Although daily

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acceptance process pt school

Choosing a Physical Therapy School

If you are considering a PT school there are a number of questions that might be running through your mind.  Questions such as, do I really need to attend a physical therapy school, or is there a similar program that will allow me to start working faster?  What is the acceptance process? How will I pay for

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criminal justice degree vs paralegal degree

If you have ever thought about entering the law field there are a few career choices that have likely come to mind.  A career in Criminal Justice, as a paralegal, or maybe a legal assistant, are all educational paths you may be considering.  If you want to make the right decision before committing to an educational

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googles birthday

When Is Google’s Birthday?

If you have ever sat in front of a computer, it's more than likely you have made your way over to google.com. And for our Digital Marketing school, it is almost certain that our students have spent countless hours on the Google search engine results page (SERPs). If you've ever researched your favorite musician,

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google finance

Google Finance Alternatives

Have you been using Google Finance but noticed that you're missing important functions?  There are plenty of finance apps out there.  Among some of the most popular ones are Yahoo! Finance, MSN Money, and of course Google Finance.  One of these platforms, Google Finance, has been a tool that investors have heavily

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