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How to Develop a Brand Strategy

Branding is one of the most important aspects of any business, large or small. A brand tells your customers what they can expect from your products and services, and it helps to differentiate your company from your competitors. As you enter into the marketing field you may quickly realize the many different types of digital… Read more »

11 Tips for a Successful Web Design Career

Being successful in the field of web design requires more than just having the right equipment or an in-depth understanding of design. There are some important tips that all aspiring web designers should keep in mind when building their professional repertoire. Below are 11 tips for a successful web design career that every web designer… Read more »

Ten Internet Marketing Tips To Help Grow Small Businesses

Internet marketing for small businesses is becoming increasingly important. Since a large number of consumers do business online nowadays, small businesses are constantly looking for ways to increase the number of customers that visit their site. The following Internet marketing tips for small businesses can help increase web visibility and traffic, creating a more successful… Read more »

9 Web Design Tips that Improve Website Usability

The functionality of a website is just as important as the design, and this is why web designers are always looking for ways to combine function with style. Listed below are valuable web design tips for creating functional, high-quality websites that are visually appealing and keep visitors coming back again and again. 1. Focus on… Read more »

Earn a Business Administration Degree with an Emphasis in Social Media Marketing

Fremont University has one of the best business colleges in Southern California offering a variety of degree programs, including Business Administration degrees with an emphasis in social media marketing. Social media marketing majors understand how important it is to promote a company using non-traditional methods, especially in the age of digital communication. When you enroll… Read more »

How to Turn Your Customers into Your Brand Crusaders

Ever wonder how products designers and brand managers create ‘buzz’ around a product? The task is not simple, but the secret lies in getting your consumers to adopt and advocate your brand by exceeding their expectations. The common question that arises is how do companies convince customers not only to use their products, but to… Read more »

Turning Tweeting into a Career

Social Media is a popular topic in both personal and professional conversations today. It seems everyone is on at least one social media site whether that be Facebook, Twitter, LinkedIn, Foursquare, Tumblr, or other. This is because social media has become the preferred method of communication and information broadcasting. The increasing education in web and… Read more »

5 Key Aspects of a Good Website

1. Web Site Navigation
Navigation is key for any good website.  Visiting your website should be a simple and enjoyable experience so if your customer or visitor can’t find what they’re looking for quickly and efficiently, they will most likely leave and find it somewhere else.  Some tips for good website navigation are: 

  • Use icons…people like pictures
  • Group similar links together.

4 YouTube Marketing Tips to Help Increase Brand Visibility

You may think of YouTube as just a place to upload and share videos, but it’s much more! It’s a community of its own, just like Facebook or Twitter.  For brands, it provides another opportunity to interact with consumers and foster relationships. Treating YouTube as a platform for engagement, as opposed to a video distribution site will set you ahead of the game and provide you a chance to increase customer satisfaction and loyalty.

Social Media Marketing: 5 Simple Things You Can Do to Improve Online Presence

Social Media Marketing majors out there understand how important it is to promote a company using non-traditional methods…especially in the age of digital communication. Some people don’t even leave their houses anymore to shop. Others keep track of their favorite brands and companies solely via the web. Many people wait to read online movie reviews before stepping out to the theatre. And it doesn’t stop there. That’s where social media marketing comes in.