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Definitions of Digital Marketing, Internet Marketing & Online Marketing

In a day and age where everything from downloading music to grocery shopping is online it only makes sense that marketing strategies evolved to fit the times as well! Since the inception of the internet and the first search engine in 1990, digital marketing has steadily gained popularity among businesses and professionals; so much so… Read more »

How To Get Followers on Instagram

Anyone who studies digital marketing can attest to the influence that websites like Facebook and Twitter and applications like Snapchat and Instagram can have on a target audience. Instagram has a particularly loud voice when it comes to building a following. If you have a smart phone and access to Instagram, you have either tried… Read more »

Facebook Advertising

In the age of digital media and computer screens, engaging an audience and creating a following has never been so accessible. If you are an aspiring business owner, musician, actor, agent or even an established company, marketing and advertising has gone digital and has become a do-it-yourself industry. With social media platforms like Twitter, YouTube… Read more »

Five Technical SEO Checks in a Website Audit

By Brian Harnish When performing a website audit, it can be easy to gloss over certain crucial technical items when a process is not in place to execute it. Things like technical SEO, your website’s backlink profile, and content audits are all important topics to consider when identifying weaknesses in a website’s SEO. The following… Read more »

Top 7 Most Important Types of Online Marketing Tactics

When it comes to the ever changing and exciting world of digital marketing you can never know too much.  Digital marketing is one of those terms that we all feel we know but when you try to nail it down it is easy to get stuck.  Instead of value generalities let’s put it simply: Digital… Read more »

Tips To Improve Your AdWords Score

If you are a digital marketer who is confused by the connection between AdWords and Quality Score assigned by Google, you are not alone.  Many companies are trying to decipher the best way to improve their Quality Score and may not understand the factors that impact this number.  It is important to understand exactly how… Read more »

Top 10 Social Media Marketing Tips

Most businesses have some type of social media presence nowadays. Whether it’s a small start-up company or large corporation, businesses are always looking for ways to promote their products and services, and social media is a great way to do this.  If you’re new to social media, you might be wondering how do I start… Read more »

How to Use Social Media to Get a Job

Instead of spending hours posting old high school photos on social media sites, you might consider using the time to improve your career. Employers are paying more attention than ever to social media, so it’s important to make your time spent on social media sites count if you’re seeking a job or advancement in your… Read more »

How to Be a Marketing Manager in 5 Steps

Marketing Managers are highly trained professionals who are responsible for overseeing the marketing activities of a company. The duties and responsibilities of a Marketing Manager vary depending on the size of the company and the industry. A business management job can be a rewarding career.  This could be especially true when the work market is… Read more »

How to Develop a Brand Strategy

Branding is one of the most important aspects of any business, large or small. A brand tells your customers what they can expect from your products and services, and it helps to differentiate your company from your competitors. As you enter into the marketing field you may quickly realize the many different types of digital… Read more »