A marketing agency is made up of numerous moving parts which work together to form a well-functioning machine. Each part of the machine specializes in one specific function that supports other parts, which in turn, support it. Analogies aside, the roles at a marketing agency each require a special set of skills that can be… Read more »
Marketing Career Opportunities: 9 Types of Marketing Jobs
Need help getting your marketing dream job? Let us help! Click here to schedule time for a free mentor session. Marketing is defined as being the intermediary function between product development and increasing brand awareness. It is a term used for such career fields as advertising, public relations, media planning, sales strategy, and more. There… Read more »
How to Start a Marketing Firm
After graduating with a degree in marketing it’s time to jump into your new career. For some a career working for large, medium, or small companies is a great choice. For others, working for yourself might feel more appealing. If you’re a graduate who has chosen the latter we have a few helpful tips to guide you… Read more »
Marketing Your Startup – Seven Key Initiatives
You have just launched your startup and have also created a robust, well-designed website in place to accompany the newly forged operation. You probably have even pushed ahead with some ideas regarding the branding and the promotion of your product or service. At this stage, you certainly deserve praise for this substantial accomplishment. It is… Read more »
What is Paid Search & SEM Marketing?
If you aren’t a technical person you may have read hundreds of articles about paid search that probably made your head spin. This isn’t one of those articles. In today’s article, we are going to show you exactly what you need to know to become familiar with basic paid search principles. This is a non-technical… Read more »
What is SEO – Search Engine Optimization?
SEO is a digital marketing term that stands for “search engine optimization.” The term is defined as the practice or process of earning free traffic from the non-paid section of search results on search engines. If you are at all familiar with the internet, you likely use a search engine daily. Major search engines such… Read more »
Google Ads Best Practices
If you are managing a Google Ad account, it is easy to get caught up in the day-to-day management and develop tunnel vision. Regardless of your level of expertise, there are certain basics that we learn in digital marketing school that continue to be important to the health of a PPC campaign. Although daily management is… Read more »
When Is Google’s Birthday?
If you have ever sat in front of a computer, it’s more than likely you have made your way over to google.com. And for our Digital Marketing school, it is almost certain that our students have spent countless hours on the Google search engine results page (SERPs). If you’ve ever researched your favorite musician, actor,… Read more »
11 Tips on Creating eBay Success
Do you have a product or creation that you’re trying to sell, but just can’t afford a storefront? Looking for a simple and inexpensive way to sell your goods to a huge audience. Look no further than Ebay! Up to 100 individual listings each month are free, over 90 million people use it, and they spend about $2,000 every second, enough to support many small businesses!
Convinced Ebay is for you? Here are 8 tips to keep in mind.
Product Management Interview at Google: How to Prepare for It
So you want to work at the Googleplex in Mountain View, California, USA. Congratulations for wanting to work at one of the world’s most popular and admired companies, Google! [contact-form-7 id=”35896″ title=”Internal Blog Page Mobile Form”] A lot of people dream of becoming product managers for Google because, after all, Google is known to dish… Read more »